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Posts Tagged ‘women in business’

I'm booked on MSNBC's Popular Show, "Your Business", to Discuss Creative Recruiting

May 28th, 2008

Hi there!

Well, I have been away from blog land longer than expected. I got hit with a nasty virus after my travels so that kept me couch bound for several days. Ick.

But, the good news is that during that time I was invited to be on MSNBC’s popular business program Your Business with host (Ms.) JJ Ramberg! The topic is on creative recruiting strategies and I’m on as the expert about recruiting Millennials. So this will be festive.

We tape tomorrow (me via satellite from San Francisco) and the show actually airs on Sunday, June 1st, at 7:30 am EST. That’s 4:30 am PST so if you’re interested in seeing it, tape it or set your DVR.

And once the episode airs, I’ll get a copy and post a link next week here on my blog and website.

I’ll write all about the experience tomorrow or Friday and then be back-on-track with sharing other info you can all benefit from.

Bye for now!

Lisa

21st Century Employee Theft: Using the Internet at Work. Is your company clear on its policies?

April 08th, 2008

Hello,

There is a new type of employee theft that is causing “lawsuits and losses” for employers: excessive use of the internet at work for things other than work. And, with more Millennials entering the workforce, employers believe that it will become an even bigger issue than it has been. Yes, Boomer and Gen Xers are using the internet at work for things other than “business”, but the issue will get bigger if companies don’t get strict about their internet use policies.

1. Have you outlined a policy for employee participation on blogs?

Guess what? This issue is so widespread there’s now a term for it! If you are fired because of a blog it’s called being “dooced”. Heather Armstrong founded Dooce.com, and lost her job a year after starting a blog for writing entries that involved colleagues. She now tells her site visitors: “Never write about work on the Internet unless your boss knows and sanctions the fact that you are writing about work on the Internet.”

Another person who lost his job due to blogging was as a producer at CNN’s “American Morning”. He was a blogger and he was fired when the company discovered his name attached to blog posts written without CNN’s approval. He never identified himself as a CNN employee on the blogs, but CNN company policy is that employees must first get permission to write for a non-CNN outlet.

Sound hardcore? Maybe, maybe not. But you need to determine how YOUR company feels about this and get policies in place. Did you know that a new blog is created every second? Millennials love blogging, as do other generations, but Millennials will more likely be participating in blogging on a regular basis (more that older generations) and your company policies must be UP-DATED to accomodate the changing times.

2. Outline a policy for viewing “those types” of pics AND playing online games.

Millions of people look at porn on their computers at work. I cannot even believe how dumb that it, but whatever. Nonetheless, it’s a HUGE problem. A recent study by the AMA showed that 1/3 of bosses have fired employees for viewing dirty pics/videos at work. That’s a HUGE number!

And make sure your workforce is clear about your policies on playing online games. Is it okay on their lunch break? Or NOT AT ALL at work? Online game play at work is rampant, so make sure you have your policies in order.

3. What about talking dirty?

A very large percentage of employees are talking dirty from their computers, pdas, cell phones and laptops at work. In the same AMA study I mentioned before, more than 25% of bosses have fired employees for sending offensive emails. And because many companies now store/archive employee email correspondence electronically, “talking dirty” can become a liability to employers. Again, get your policy in place because people are sending “sexy” emails and text messages using YOUR property, and/or on your time, and that’s a problem.

Times they are-a-changing! It’s time for your company to dust off its old employee policies and up-date them based on REAL 21st Century issues.

Okay…time to stop blogging and get back to work. Luckily no one can fire me!

Lisa

How Can You Improve Your Workforce's Productivity & Success? Teach Meditation! Well-known Companies & Executives Are Adopting it Rapidly!

April 04th, 2008

Hi there,

So, open your mind and check this out…well-known companies and business schools all over the U.S. are starting to bring meditation experts into their companies and schools to teach their employees (and MBA’s) how to meditate…and they are seeing significant improvements in employee productivity, communication, and less “friction” between team members.

And if you think that just middle managers or the younger Millennial generation are jumping on this “new age” bandwagon, you are mistaken! Meditation has become a popular practice among Gen X and Boomer executives, too. Successful professionals like ad agency mogul Renatta McCann, Marc Benoiff, the CEO of Saleforce.com, and even championship-winning NBA Coach, Phil Jackson, are devoted to meditation.

Fortune magazine wrote an article about this last year, and here’s a funny blurb from it:

The crowd of Harvard Business School alums who gathered at their reunion to hear networking expert Keith Ferrazzi speak earlier this summer might have expected to pick up strategies on how to work a room, remember people’s names, or identify mentors. But tactical skills, it turns out, aren’t what turned Ferrazzi into a bestselling author or sought-after speaker.

Instead Ferrazzi let his fellow alums in on a little secret. The key to connecting, he told the group, is “not being an a**hole.” And the most effective path he’s found? Meditation. Exercise and prayer work too, he said, but meditation has been so effective that he now spends ten days every year at a silent meditation retreat. In other words, the man whose latest book is “Never Eat Alone” credits much of his success to alone time.

I love the “don’t be an asshole” advice. It’s true and if meditation can help you be less of one, then do it.

A friend of mine, Greg DeVries, successful Silicon Valley entrepreneur-turned-meditation guru, actually left the high-tech grind to start a meditation “consulting” business where he still gets hired by tech companies (and other types of companies) but now they are hiring him to conduct meditation classes. Companies like Yahoo!, KLA-Tencor, and Cisco are among his growing corporate client list.

And he and his partner also conduct “public” meditation classes that anyone can attend. And who do you think makes up a majority of their students? Stressed out executives seeking a way to de-stress, improve their lives, and improve their job performance (to be a better manager, leader, salesperson, etc.)!!

You should check out their website for more info: www.meditation-workshop.com

Meditation is becoming a very popular “management and leadership” tool, so before you scoff at the idea, learn more about it because it may be something you should consider bringing into your company’s culture…and who knows? It may also improve your generation relations!

Ommmmmmmmmmmmmmmmmm…

Lisa

How Green Blogging Can Build Your Brand, Attract Millennials, and Help Recruit Millennials

March 14th, 2008

Hello!

The term “green blogging” is a combo of two important things that can increase your brand’s awareness: corporate social responsibility and online communication through blogging. When done right, each one alone is powerful, but when you combine them it can be powerful for successfully attracting and recruiting Millennial talent.

Why? Because many Millennials seek companies that are “like minded” in terms of what causes they support. If Millennials find out about your company’s corporate social responsibility program(s) through a well-done blog about the cause you support “in general”, you will find them wanting to work for you.

This is an important point for HR people to be aware of: Starting a blog about the cause your company supports is key. Most HR people don’t leverage this (the cause you support gets buried somewhere in the website) and the PR people send out 1-2 press releases and that’s about all anyone knows about what cause your company rallies behind! That is crazy!

If your company supports Habitat for Humanity, you can start a blog about housing issues around the globe and write blogs that educate people. It’s NOT intended to be a blog ALL about your company and how you support this organization. Although you should add occasional posts when your company has built some homes for them. That’s not TOO “infomercial-like”. Add videos and pics, too!

Bring the cause(s) you support to the FRONT and use it to educate AND attract people to your company.

I just did a podcast interview with Elisa Camahort, co-founder of BlogHer.com about “Green Blogging”. She is an expert in the area and actually consults with companies about their blogging initiatives. In the interview she provides lots of info about green blogging and how companies are using it for brand-building and attracting talent.

The podcast just became available on my marketing podcast show, Marketing Matters With M7. Click on the link to access it! And, yes, aside from running The Orrell Group for my Millennial topics, I own a marketing agency in Silicon Valley called M7. My marketing podcast supports that aspect of my life but every once in awhile my “Millennial and Marketing” worlds cross-over. This recent podcast episode is an example of that!

Check it out….great info for HR-related professionals AND Marketing execs…2 worlds that rarely communicate in the corporate world, but SHOULD! Recruiting IS a Marketing effort!

Enjoy!
Lisa