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New Book for Employees on How to Create a Unique Personal Brand

April 22nd, 2014

employee-brand2Hi All!

I’m happy to announce the release of my fourth book, Your Employee Brand is in Your Hands: How Any Employee Can Create and Promote Their Own Personal Leadership Brand for Massive Career Success!”. It’s available on Amazon and getting 5-Star ratings!

Here is the Press Release that was deployed with all the info:

Leadership Expert, Lisa Orrell, Releases Highly Anticipated Book for Employees on How to Create a Unique Personal Brand at Work

Lisa Orrell, The Generations Relations and Leadership Expert, has published her fourth book, “Your Employee Brand is in Your Hands”. This timely book clearly explains how employees of all ages and experience levels can create and promote a unique Personal Brand to get more notoriety at work, stand out in their industry, and achieve greater career success in this increasingly competitive world.

Lisa Orrell is globally recognized as The Generations Relations & Leadership Expert. She’s an in demand Speaker, Thought Leader, Media Guest, and the Author of three top-selling business books: Millennials Incorporated; Millennials into Leadership; and Boomers into Business. And her new fourth book, “Your Employee Brand is in Your Hands: How Any Employee Can Create and Promote Their Own Personal Leadership Brand for Massive Career Success!” (Wyatt-Mackenzie Publishing) was just released to rave reviews plus 5-star ratings on Amazon.

“Most books on Personal Branding are written for self-employed people to help them grow their businesses. But creating and managing a unique Personal Brand as an ‘employee in the workforce’ is a critical component to success and something that highly successful Leaders and Executives focus on daily,” explains Orrell. “For several years, I’ve been conducting a very popular Personal Branding workshop for employees, as well as for college students. My new book is a direct result of that workshop, along with the constant inquiries I got from people asking if I could recommend a good book on this topic. But I struggled to recommend one because there are very few out there, so I wrote one.”

Adds Orrell, “I have one particular client, a very large global corporation, who has hired me to conduct my Personal Branding Workshop over 20 times. So, obviously, not only do their employees benefit from this topic and my training, their company does, too. The bottom line, for any company, is there’s no downside to having employees with heightened self-awareness and a willingness to improve themselves.”

Orrell isn’t the only expert who feels that defining a unique Personal Brand, and being your own “Publicist” at work, is key to one’s career success. Others agree and think that her new book is both timely and important.

Steven Rothberg, President and Founder of the niche job board, CollegeRecruiter.com, shares, “Most consumers prefer to buy brands that we know, like, and trust. In many cases, we’re also willing to pay more for those brands. Yet most of us don’t think of the fact that in our places of employment we have our own ‘personal brands’. Some of those brands are positive, some are neutral, and some are negative. So if you want the people making the decisions about your career and compensation to know, like, and trust you then you need a positive brand, and Lisa’s book will show you exactly how to make that happen.”

“Your Employee Brand is in Your Hands” is also gaining attention due to the aging Baby Boomer population in the workforce, along with the fact that Millennials are getting moved into leadership roles younger and faster than generations before them. In many of her Personal Branding Workshops Orrell says she sees employees ranging from their early 20’s to their late 60’s.

To that point Orrell explains, “Most Boomers buy my new book or attend my workshops to determine how to stay ‘relevant’ and redefine themselves at work. Whereas many Millennial employees want to learn how to: stand out at work; gain notoriety in their industry; and learn how be taken seriously so they can move up the ladder into management and leadership roles. They are very serious about being successful in those positions, yet a lot of Millennials don’t feel their employers have prepared them to succeed in those roles.”

Orrell’s observations are reflected in extensive research conducted by Deloitte which was, among many places, featured in a FORBES article published on September 12, 2013. The article was written by Josh Bersin and entitled, “Millennials Will Soon Rule the World: But How Will They Lead?”

Due to the major generational shifts occurring in the workforce, “business as usual” is becoming obsolete. Orrell sees this firsthand and knows this is not only a very challenging time for employees, but for Employers, too. As a result, companies regularly contact her to speak and consult on these issues. And many other Throught Leaders agree the situation is only going to get more serious over the next two decades.

Thus, in addition to her Personal Branding expertise, Orrell is consistently booked to conduct presentations on topics such as: Understanding generational dynamics at work; improving communication across the generations; educating Leadership Teams on workforce trends; improving the recruitment, management and retention of Millennial (aka: Gen Y) Talent; and educating Millennial employees, and college students, on how to be young, effective, respected leaders in the workforce.

A small sample of Orrell’s stellar client list includes: Wells Fargo, Johnson & Johnson, eBay, Chicos, State University of New York, USC, Intuit, Pepsi, Applied Materials, Paul Mitchell Schools, PayPal, Blue Cross/BlueShield, and Monster.com. Orrell is also hired to speak for a wide variety of Professional Associations that cater to members in HR, Leadership, Management, Training, and Diversity roles.

“Your Employee Brand is in Your Hands” is currently available in paperback for $15.95 on Amazon and through other major online book retailers. A Kindle version will be available by May 1st, 2014.

For media interviews, speaking inquiries, or book information, please contact Lisa Orrell at 408-340-8789 or Lisa@TheOrrellGroup.com or visit her website: TheOrrellGroup.com. To receive a 25% discount on bulk book orders of 10 or more, please contact Lisa Orrell directly.

Book Info:

Title: Your Employee Brand is in Your Hands: How Any Employee Can Create and Promote Their Own Personal Leadership Brand for Massive Career Success!

Publisher: Intelligent Women Publishing (an imprint of Wyatt-Mackenzie Publishing, Inc.)

Pages: 150-Pages, soft cover 8.5 x 5.5

Retail Cost: $15.95

ISBN: 978-193928808

Communication is at the Core of Effective Leadership

March 04th, 2014

Hi All,

One of the main points I heavily emphasize in my Personal Branding workshops for employees and Managers, regardless of what generation they’re from or level they’re at in their career, is this: It isn’t possible to become a great leader without being an effective communicator. In fact, effective communication is a key component of success in the professional world, whether it is at the organizational, intra-group, inter-group, or interpersonal level.

And when I say “leader”, I’m referring to ANY level you’re at or role you’re in now. Millennials (aka: Gen Y), Gen X, and Boomers need to be in a “leadership mindset” at work and conduct themselves accordingly!

The best quality of an effective leader is the strategic way they communicate with other employees, translating key business goals into terms that help the latter identify ‘what’s in it for me, thus motivating them to align their actions toward the success of their organization. It’s part of a leader’s job responsibility to communicate effectively what the employees want and need to know.

Effective communication also includes a greater sense of contextual and situational awareness…which many people aren’t good at, and is why I believe companies need to provide more training on communication! That said, let’s look at some tips…

Communication Secrets of Effective Leaders

Great Listeners

Great communicators believe in two-way communication. They understand that simply broadcasting their message won’t have the same effect as engaging in a meaningful conversation. They are good listeners while being astute in observations, possessing the ability to adapt their responses to the environment and situation without missing a beat.

Great Contributors

Effective communicators are adept at transferring ideas and spreading their vision. Their words inspire action and align expectations, focusing more on contributing than receiving. This may seem counter-intuitive, but it pays off in the longer run. In fact, a leader that focuses more on leave-behind than the take-aways is more likely to learn deeper than they ever would by concentrating only on their agenda.

Clear Communicators

One of the best qualities of an effective leader is that they communicate with clarity, focusing on being simple and concise. Who would appreciate or understand your point of view if you remain complicated and confusing? After all, who has time to spare for trying to understand your complex language? Great leaders understand the value of clarity and brevity and know how to hit the point and cut to the chase. In order to be an effective leader, it is crucial to learn the importance of weeding out the superfluous in order to make yourself heard.

Focus on Inter-Personal Relationships

Great leaders reject the classic business theory that suggests them to stay at an arm’s length. They have a firm belief that only those prefer to stay away from others who want to remain in the dark.  No great leader wishes to receive highly sanitized versions of the reality. They believe in developing meaningful relationships with employees in order to know what’s actually on their minds. A deeper understanding of each other is necessary for organizational success, and a good leader understands this well. Don’t let your ego be the roadblock to your relationship with other employees in the organization. Be candid and empathetic toward others to turn doubt into trust and earn greater respect.

Preparedness and Contingency Planning

The best leaders are always prepared for any kind of situation. They have a contingency plan in mind for any message that seems to evoke anger or criticism. In order to be a successful leader, it is important to learn how to justify your message with reason, business logic, and knowledge in order to make a lasting impact on the listeners. Remember, communication isn’t about you, your beliefs, your opinions, or your circumstances. In fact, it’s more about understanding others concerns, and fulfilling their needs. This will help you show your empathetic side and add value to their world.

In closing, DON”T be the type of leader that you wouldn’t want to work for. And you can prevent that by working on HOW you communicate with people, both verbally and visually!

Why Managers Need to Focus on Communication to Avoid Trouble

October 18th, 2013

Hi All!

I don’t think anybody doubts the importance of communication in the workplace. In fact, it’s not farfetched to say that effective communication is the cornerstone of your success at work, whether you are a seasoned Manager or a younger Millennial (aka: Generation Y) aspiring to be one. And it’s becoming even more challenging with four generations at work, that are very different!

Difficult employees can make each work day tough; repeatedly making efforts to bring down your team’s morale, creating unnecessary stress, and affecting productivity. However, I’ve conducted enough training workshops and seminars for Management Teams, as well as have provided private Leadership Coaching for many Managers, so I can say first hand that MOST Managers are NOT good at communication with their employees…so it’s NOT always the employees’ fault that there’s problems within the team.

A good starting point is to accept that you, as a Manager, can’t always change others, but you can certainly improve yourself. Remember, you are in a professional environment, so maintaining dignity and decorum is of utmost importance, and is key to creating an effective and respected Personal Brand at work. You should strive to create an environment where effective, open, communication with your employees is welcome.

The essence of effective communication lies in paying full attention to what others say while also making yourself heard. Communication is a two-way dialogue process that is about:

  • actively listening to others – making the speaker feel heard, without being frequently interrupted
  • understanding them – showing that you understand their situation well
  • conveying your viewpoint – ensuring you are clear and concise to the other person while being selective about how and what you say

All in all, effective communication is about creating a culture where creative ideas flourish; giving both sides an equal opportunity to confidently and conveniently convey their messages so as to build trust and respect. Plus, in an open environment where everybody can express themselves clearly, without fear, negative emotions can’t flourish or survive (for very long).

Remember: being overly negative can destroy employees’ desire to assist, further fueling their negative feelings…which can then lead to their quitting…and you possibly getting fired due to reduced retention of top talent.

Your job as a Leader is to increase confidence in your team, not beat them down. However, sadly, I see Managers who adhere to the “managing through negativity” mentality…and then wonder why they have problems with their team. Really???!!!

Don’t be one of them! Your company and your employees will thank you…and, trust me, your career will skyrocket!

Ways to Promote Your Personal Brand at Work

August 02nd, 2012

Hi All!

I am on the final stages of writing my newest book, “Make Your Personal Branding Outstanding: How Any Employee Can Create & Promote Their Own Leadership Brand For Massive Career Success!”. I am very excited about how the book is coming together and thrilled with the interest people have expressed in wanting it when it’s published. My Personal Branding Workshop has become one of my most in-demand over the past 2 years, so this is clearly a very hot topic. And companies like eBay, Wells Fargo and Johnson & Johnson wouldn’t be hiring me to conduct it, multiple times, if it wasn’t resonating with their employees…and my audiences are from ALL generations and career levels! Plus, quite a few companies have me conduct this workshop as part of their overall Leadership Training Programs...and all of this plays into improving employee retention (something many companies are taking very seriously these days).

That said, one of the areas I cover in the book and in the workshop, is how to promote “your” brand at work. It’s always a popular segment in my workshops so I thought I’d share part of that chapter here to not only give you a glimpse of tips I will be providing in the book (it’s crammed full of good info!), but to also just to give you helpful tips to think about now.

And, no, the book is NOT just about how to promote your personal brand! The entire first section of it covers “how” to create a personal brand…ideas for promoting yourself come after that section.

Okay! Without further delay, here is a partial excerpt from one chapter in my new book due out in October 2012 on Amazon (in both print and Kindle versions):

You’ve created your Personal Leadership Brand by following the principles outlined in the previous chapters, and now you want to start attracting some notoriety. This is a good thing! However, it’s an area where many employees who want to achieve extreme career success drop the ball.

            Why? Because everyone gets busy and stuck in their department silos. It’s very common, especially if you work for a larger company, to spend a vast majority of your time at work with your department colleagues and rarely expand outside of that world, except to grab lunch somewhere.

            But if you want to achieve bigger career success and become more known throughout your company, there are things you need to do within your department and outside of it. Typically, just “doing your job”, even if you’re great at it, isn’t going to be enough to get you where you REALLY want to go.

            So let’s look at some key strategies for you to consider…

Networking at the Office: If you work for a larger company that has internal networking groups or clubs (like Women in Leadership Group, an African American Group, a softball team, a running club, etc.), have you joined one that matches your interests? And if you have joined one, do you actively participate?

When I ask this question at workshops, not many hands go up. But this is a KEY strategy! You’ve got to leave your department and get to know people all around the company.

And if you work for a company that doesn’t have internal networking groups, when was the last time you coordinated some sort of networking mixer to bring people from ALL departments together for socializing? Don’t wait for other people to do it!

Remember: This is to benefit your Personal Brand, so make the effort. People will appreciate your coordinating something fun for the company to participate in…and they don’t have to know it is part of your own personal “publicity” strategy.

But aside from participating in internal networking groups or clubs, or coordinating events, you can be proactive at introducing yourself to key people in other departments. I know a woman, who was a middle-manager at a Fortune 500 company, who looked at the org chart for each department, contacted VP’s in each one, and invited them individually to coffee. She simply said that she wanted to know more about their department and career path, and would appreciate 30-minutes of their time.

And what was the result? Not ONE VP declined her offer, plus most of those coffee meetings lasted for more than an hour! That’s significant face time, alone, with senior executives she would have probably never met otherwise.

Within a few months she knew most of the key VP’s throughout the company, and more importantly, they knew her. This then led to many invitations to be on special projects outside of her department, invitations to events she would never have known about before, even job offers from other departments, and finding internal Mentors that she could seek advice and support from.

Yes, it took guts and time to do what she did, but the pay-off for building her Personal Brand within the company was huge!

Go Out of Your Way to Help Others: If someone asks for volunteers on a project, or help with something they’re struggling with, or even help with cleaning the break room, do it. I don’t care what level on the org chart you are, if you’re capable and qualified to do what is being asked, do it. It will reflect well on you in a variety of ways and that is important.

Why? Most people WON’T do it because in our own little minds we think we’re the busiest people on the planet and don’t have time to volunteer for something else. Well, the reality is that most of us DO have the time; we just choose not to make the time.

Present Ideas Creatively: Don’t be the person who puts people to sleep when you do presentations. One of the best things you can do for your Personal Brand is become known as a great presenter. And if you know this is an area you struggle with, hire a Speaking Coach to help you or join a local Toast Masters group in your area to get help and feedback on your skills.

            I know employees who have worked on their presentation skills, became very good, and were then asked to do major, high-profile presentations because their boss knew they would do a better job than s/he would. That is huge exposure!

            No one likes a boring presentation. I’m not saying you have to juggle and tell jokes. I’m saying you need to have an air of confidence and that creates rapport and presence. Whether you have to do a presentation for 10 minutes to your co-workers and boss at your Monday morning meeting, or conduct a 45-minute presentation to 200+ people, always make it good. Be prepared, practice a lot, and again, get help with your skills if you need it. Good speakers have magnetism and that benefits your Personal Leadership Brand.

Promote Your News: Did you win an award from a club or org you belong to outside of work? Did you write an article that got published? Did you accomplish something cool like hike up Mt. Everest on vacation? If so, share your news! And if your company has an internal company-wide e-newsletter, send them your news!

You never know who may read about it and want to reach out to you because they share a similar interest. It could be a Sr. Vice President that you may have never met, that is planning to climb Mount Everest in a year, and she wants to pick your brain about your trip there…and who knows where THAT new connection could lead you!

Pat Others on the Back: Do not hold back compliments and kudos. And always share them publicly versus waiting until you’re alone with the person. Also, if you know of something a co-worker has done that is exceptional, or went “above and beyond” to get a project done and no one else knows the extra effort they put in, announce it in meetings and/or send out mass emails sharing the news. No one will forget you did that for them, others will think it’s admirable, and that could lead to people doing it for you at some point…and all of that supports the positive building of your Personal Brand.

Speaking at Work: Are there internal company events where you could think of a topic and submit it for consideration? I’m sure there is. Every big company has events throughout the year (departments or company-wide) where they look for employees to be speakers at. And if you work for a smaller company that doesn’t have internal events, you can create your own. Think of a topic that you know would help others at work or in their personal lives, and do a Brown Bag Lunch session. You can even do this if you work for a large company!

            Again, you can create your own “events” and that increase your brand recognition. And for an internal presentation at your company, the topic doesn’t even have to be around your “work” expertise. If you practice meditation for stress reduction, but your “job” is as a Software Developer, who cares? You can still promote a Brown Bag Lunch session where you’ll share tips and strategies to reduce stress through meditation. You can promote it company-wide and attract ALL types of employees, from all different career levels, who think the topic is interesting. And, by them attending that, they will then get to know “who” you are and “what” you do in your role at the company. See? Now those who wouldn’t otherwise have a reason to know you at work will know you!    

Alright! That concludes the excerpt from my new book due out in October. I hope you found those tips helpful! I also have an entire chapter on how to promote your personal brand outside of work to achieve more notoriety in your industry (not just in the workplace). So be sure to look for my newest book on Amazon this fall…

Bye for now!

Lisa

40 Percent of the Fortune 500 Won’t Exist in 10 Years Due to Gen Y

January 13th, 2012

Hi All!

Okay…so for over 5 years companies have been hiring me to conduct presentations about how to manage, recruit and retain Millennials (aka: Generation Y). And, as an expert, they also hire me to conduct training workshops for Millennial employees that cover leadership, business etiquette, generations at work, communication and personal branding for career success. BUT, according to an article I came across yesterday, it looks like I might see an uptick of even more Fortune 500 companies contacting me.

Why? Well, according to the article entitled, “Gen Y Traits in the Workplace Unveiled” by Kristin Burnham, she shares:

Millennial Branding together with Identified.com, studied 4 million Gen Y Facebook profiles to obtain better insight into how members of this generation operate professionally-a topic of increasing importance as they are projected to make up 75 percent of the workforce by 2025.

According to the study, only 7 percent of Gen Y reports working for a Fortune 500 company-a statistic in line with another report that predicts that 40 percent of the Fortune 500 will no longer exist 10 years from now.

So, where are they going to work? The article states:

Instead, Gen Y workers are turning to startups in which the hiring process tends to be much quicker than that of the Fortune 500, and where Dan Schawbel says Gen Yers feel they can make more of an immediate impact.

While Gen Yers are turning more to startups for employment, they’re also branching out on their own in what Schawbel calls an “unprecedented entrepreneurial spirit.” “Owner” is the fifth most-popular job title, trumped by “server” (No. 1), “manager” (No. 2), “intern” (No. 3) and “sales associate (No. 4).

Retention is also a challenge with Gen Y because according to the report, they only average 2 years at their first job.

These are serious statistics and facts that large companies need to be aware of. If 75% of our workforce is going to made up of Millennials by 2025 (that’s only about 10 years away!!) companies need to start preparing NOW for a solid recruitment and retention plan of talent. I’ve been preaching this for a long time and the smart companies are already doing everything they can to retain their younger talent because they know their companies’ future well being NEEDS younger talent now, and they need to groom them for future leadership positions.

On average, 1 Boomer is retiring every 8 seconds, so companies are also scrambling to retain their employees who are 55+, too. NOT every Boomer was affected by the economic downturn so we have millions of them who CAN retire comfortably at 60-65 years old but companies need their expertise and knowledge to help the younger employees grow.

I’ve written TONS of articles, and have been interviewed by countless media, about these topics because it’s ALL true. But I also find many companies still have their head in the sand and suffer from denial. I have endless research material on the labor shortage the US is facing, and it’s based on the perfect storm of birth rates, Boomers retiring, etc. The numbers don’t lie, people!

Sure, because of the current economy it’s still an “employers” market…however I’ve been warning executives in my seminars that it will change soon, and the competition for talent is going to re-ignite and then it will turn into an “employee” market again and employers will be begging for top talent…and employees will be in control of the whole enchilada.

EMPLOYERS: Start planning NOW and get ahead of the curve…and if you’re a Fortune 500 company, as many of my clients are, YOU really need to take all of this seriously!

Bye for now,

Lisa

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