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How Green Blogging Can Build Your Brand, Attract Millennials, and Help Recruit Millennials

March 14th, 2008

Hello!

The term “green blogging” is a combo of two important things that can increase your brand’s awareness: corporate social responsibility and online communication through blogging. When done right, each one alone is powerful, but when you combine them it can be powerful for successfully attracting and recruiting Millennial talent.

Why? Because many Millennials seek companies that are “like minded” in terms of what causes they support. If Millennials find out about your company’s corporate social responsibility program(s) through a well-done blog about the cause you support “in general”, you will find them wanting to work for you.

This is an important point for HR people to be aware of: Starting a blog about the cause your company supports is key. Most HR people don’t leverage this (the cause you support gets buried somewhere in the website) and the PR people send out 1-2 press releases and that’s about all anyone knows about what cause your company rallies behind! That is crazy!

If your company supports Habitat for Humanity, you can start a blog about housing issues around the globe and write blogs that educate people. It’s NOT intended to be a blog ALL about your company and how you support this organization. Although you should add occasional posts when your company has built some homes for them. That’s not TOO “infomercial-like”. Add videos and pics, too!

Bring the cause(s) you support to the FRONT and use it to educate AND attract people to your company.

I just did a podcast interview with Elisa Camahort, co-founder of BlogHer.com about “Green Blogging”. She is an expert in the area and actually consults with companies about their blogging initiatives. In the interview she provides lots of info about green blogging and how companies are using it for brand-building and attracting talent.

The podcast just became available on my marketing podcast show, Marketing Matters With M7. Click on the link to access it! And, yes, aside from running The Orrell Group for my Millennial topics, I own a marketing agency in Silicon Valley called M7. My marketing podcast supports that aspect of my life but every once in awhile my “Millennial and Marketing” worlds cross-over. This recent podcast episode is an example of that!

Check it out….great info for HR-related professionals AND Marketing execs…2 worlds that rarely communicate in the corporate world, but SHOULD! Recruiting IS a Marketing effort!

Enjoy!
Lisa