1. They don’t use text messaging. While only 20% of the adult population utilizes text messaging, over 50% of the younger generation uses it. In fact, they prefer instant or text messaging over email by a significant percentage. If you don’t utilize text messaging to communicate with your candidates, you’re likely missing a significant portion of this new mobile phone-reliant population that doesn’t require a laptop to communicate. If you’re not aware of the new IM applications and jargon, IMHO, you are so last year! In fact, the mobile phone is becoming the next must-use recruiting platform for those smart enough to successfully utilize permission-marketing techniques.

2. They don’t blog. Having your own blog is no longer unusual, but it’s still a great way to communicate your message to potential recruits. Blogs by corporate recruiters give potential applicants a chance to get a real, unfiltered message about the recruiting process and what it’s like to work at the firm. They also provide an opportunity to make comments and ask questions before a formal application to the firm is made.

3. They don’t have a MySpace or Facebook page. If you are a corporate recruiter and you don’t have a profile of yourself as a recruiter (and as an individual person) on a social networking site like MySpace or Facebook, you are a relative dinosaur. Most old schoolers are afraid of MySpace because they’ve heard about the lurking molesters who can be on it (molesters can also use telephones, but that’s no reason why recruiters shouldn’t use them). Some think that these sites are for only young people, but the average age range of a user on MySpace is in the 30s. Facebook is the fastest growing of the two, but there are many other social networking sites that allow individuals to learn more about you as a recruiter and as a source of potential recruits. It used to be that you had to have your own personal website in order to be new school, but it’s becoming okay to use social networking sites to display your individuality.

4. They are not using LinkedIn. Business-oriented social networking sites like LinkedIn might themselves be well on their way toward becoming old school, but for now, they’re still an effective way for recruiters to become known and get referrals. Other non-resume based search approaches that new schoolers are likely to use include ZoomInfo, Plaxo, Jigsaw, Spoke.com, Passado, or GoLeads.com.