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Posts Tagged ‘careers’

Three Reasons Why Employees Should Focus on Personal Branding

May 04th, 2014

Hi All,

Personal Branding has become a hot topic in the workforce these days. I know this firsthand based on how often I’m hired to conduct my Personal Branding Workshops and training sessions for employees at companies all over the country. And the popularity of this topic is what also prompted me to write my fourth book that JUST came out on Amazon: “Your Employee Brand is in Your Hands: How Any Employee Can Create and Promote Their Own Personal Leadership Brand for Massive Career Success!”

But, what is Personal Branding? Short answer: A strong Personal Brand allows all that’s strong and effective about your personal and professional style to become known (in a deliberate and managed way) to your colleagues up, down, and across the organization, thus enabling you to generate maximum value and unique “distinction” for yourself.

And, as with product or company branding, if you do not take control of developing, establishing, and managing your Personal Brand, and actually put some thought into it versus just letting it happen organically, other people will do it for you…and it may not always be accurate or personally favorable.

So how can it help you achieve the career success you desire? Here are three reasons why focusing on developing and managing a Personal Brand is critical to your career growth:

It Gives You Clarity

Personal Branding is all about increased self-awareness by: acknowledging your weaknesses (such as having a bad temper or being a poor communicator), making the necessary changes to improve yourself, and by also understanding your strengths. You have to know “who you are and who you aspire to be” in order to conduct yourself in any role effectively; be it entry-level or a senior leadership position. And the more clarity you have, the better your chances are for career advancement and managing employees more effectively!

Improves Your Job Satisfaction

As you becomes clear on your Personal Brand, you become clearer on your personal and professional values. This normally leads to asking yourself things like: Am I in the right job or role? Do I even like what I do or should I make a career change? Does my Boss, or the Company, mesh with my Personal Brand values? Those are all valid questions. Knowing the answers benefits you because it improves the odds of being at a company or in a position where you’re “truly happy to be”…and that is key to job satisfaction.

Also, if you’re unemployed or actively job seeking, determining your Personal Brand will help you hone in on the companies, positions, and Boss’s that will best work for you. There are many job candidates who turn down employment offers because they know it’s not the right fit with their Personal Brand.

 Expands Your Notoriety

In addition to wanting more notoriety at work, many employees also want to stand out in their industry. They want to be asked to speak at industry tradeshows and conventions, and they want industry media to contact them for interviews. There’s nothing wrong with desiring this type of recognition; it’s actually a very smart career growth strategy.

If you strategically create and promote your Personal Brand as a Thought Leaders within your industry, this type of notoriety can be achieved. It does require you to be your own “Publicist”, and to stay current on trends so that you have unique insights to share, but it can be done. And it can quickly expand awareness for your Personal Brand outside of the office.

So take the time to focus on you! Be honest with yourself about your strengths, weaknesses, things you need to work on, and traits you ASPIRE to have. No one is going to do it for you…except YOU!

How One Boomer Executive Got Fired and Reinvented Himself

March 17th, 2012

Hi All!

While on a recent plane flight, I came across an article in USA Today about a new book, and its author, that I thought was very interesting and inspiring. But, before I jump into telling you about it, let me take a minute to explain why the article about the Boomer author’s journey grabbed my attention:

In October of 2011, I released my third book, “Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement”. I wrote it because there are a lot of new shocking statistics about how horribly prepared more than 47% of Boomers are for retirement (or even have enough money to cover their basic bills when they get older!). So I wrote my latest book to provide career options that Boomers can consider to make more money now, on-the-side of their current job if they’re employed, as well as what they can do after they “retire” from their current job or career to generate income later in life.

There. That gives you a general overview as to why the article topic grabbed my attention…now, back to that.

The book is called, “Diary of a Company Man: Losing a Job, FInding a Life”, written by James. S. Kunen (Lyons Press). And it tells his journey of being a 59 years old Baby Boomer executive who was fired from a good job at Time Warner, and found himself in what he, along with many other Boomers, describe as a place of: Too young to retire and too old to hire.

So, there Kunen was, caught in that scary place that many Boomers find themselves in where they find it hard to get a new job, yet they’re too young to quit working because they don’t have enough retirement savings, and/or they need to make a living now just to make ends meet.

I don’t want to give away the ending and how he survived this, so you’ll either have to read his book or read the article I did to get more details. But I will provide you with this brief book description from his Amazon book page:

The funny, insightful, and inspiring story of a 1960s campus radical turned corporate PR man who finds himself, along with his fellow baby boomers, in a place called “Too Young to Retire and Too Old to Hire”.

James S. Kunen—author of The Strawberry Statement, an account of the 1968 student uprising at Columbia University—chronicles his adventures on the road to finding meaning in work and life.

He traces his evolution from a rebellious youth who sees working as a kind of death, to a laid-off corporate executive who experiences not working as a kind of death, to a reinvented and reinvigorated individual who discovers something important and meaningful to do.

The experience of falling victim to America’s recession-ravaged economy (and the people who run it) leads him along a career path far different from anything he had planned. After years of making a living, Kunen finally learns how to make a life. Diary of a Company Man will be a revelation not only to baby boomers but to young people trying to figure out what to do with their lives.

So, how did he reinvent himself? Did he become self-employed? Did he find another corporate job in a different career? If you’re a Boomer and find yourself in a similar situation as Kunen, what can you do? Or if you still have a job but need to make more money for your retirement account, what can you do? Or if you’re looking for something you can do to generate income past 65 years old, what can you do?

For starters, you can pick up a copy of Kunen’s book, or my new book, for some ideas (both of our books are available in print and Kindle)! Unfortunately, all of this is a stark reality for over 35 million Baby Boomers, and the time to start thinking about future financial security, and career options, is now!

What Are the Most Overrated Jobs College Students Should Be Aware Of?

November 13th, 2011

Hi All!

I came across this interesting article today on Yahoo! Finance and wanted to share it. The information provided is certainly helpful for recent college grads, college students, and Millennials (aka: Gen Y) in the workforce to be aware of as they plan their career paths.

Normally, we see tons of articles that are about “the hottest careers“, so I thought a topic about careers that are the most overrated was a fun twist!

Here’s an excerpt from the article, 12 Most Overrated Jobs, by Daniel Bukszpan, courtesy of CNBC:

When parents look at their young children and imagine what they’ll be when they grow up, many different possibilities come to mind. They dream of little Junior growing up to be a surgeon, or perhaps a commercial airline pilot, or maybe a banker, and they imagine a rewarding future of power, prestige, and high pay.

The reality is actually a little different. The job search portal CareerCast.com , created a list of 12 jobs that are traditionally believed to be great occupations, but that actually look a lot better on paper than they might be in reality.

Despite the public perception of some of these jobs as impressive and rewarding, some have less-than-stellar salaries and frankly lousy hiring prospects. Others come with so much on-the-job stress that the six-figure income barely seems worth it, particularly when the work involves the safety and well-being of others.

Whatever the case, CareerCast.com characterizes all of the following jobs as overrated, but with important caveats: “A job that’s overrated doesn’t mean it fails to serve an important function in our society. In fact, these jobs play an integral role in our workplace,” says the website . “It’s just that the hype surrounding them sometimes makes these jobs sound much better than they really are.”

So, are you curious what the 12 most overrated jobs are??? I’m sure you are!

Click here to find out!

Bye for now!

Lisa

Thinking of Working Overseas? Here's Some Advice

December 29th, 2009

Hi All!

Below is a guest article contributed by Paul Johnson, Director of Outsourcing Consultants with 10 years experience of HR and recruitment within the Middle East. Author Website: http://www.outconsult.com.

I thought it was something many of you Millennials (Gen Y) would find helpful as you begin to explore career opportunities. And, it’s certainly great info for people from ANY generation who is toying with the idea of working outside of the U.S.

So, without further delay, here is Paul’s article, entitled: Thinking of working overseas? Think, think and think again.

I am sure we have all thought it. Wouldn’t it be great to work away from our home country? New climate, new friends, more money (in some cases), get away from the humdrum life I lead now, experience new cultures etc, etc. Whatever the reasons, the grass is certainly not always greener on the other side. It takes time and not a small amount of perseverance and patience to make it work.

Take my experience. Back in 1998 my girlfriend (now wife) and I decided we needed a change from the UK. Dubai seemed like a good option as my wife had lived there with her parents in the mid 70’s. Being the days when the internet was something to do with fishing together or a goal in football the communication with prospective agencies and employers was by no means easy. Many calls and faxes ensued until eventually we both, miraculously landed jobs in Dubai starting 2 weeks apart.

Arriving in Dubai was a massive culture shock, especially 11 years ago even though I had travelled the world extensively. People from all over the globe were resident there especially from South East Asia. Everything was different from needing a UAE driving license to driving on the other side of the road!! The bureaucracy to do anything was immense and very frustrating. After 2 months we were reeling and wondering what on earth we had done! Shall we give it until Christmas (two months away)? Shall we leave now? Many questions and uncertainties. We were told by new friends, many of whom were long term expats, to give it 6 months, we did.

To cut a long story short we stuck it out and are still here 11 years later with 2 kids in tow! Dubai is not perfect by any means but where is?

My advice to anyone thinking of taking the plunge is:

1. Be aware of a huge culture shock even if you are well travelled, living somewhere is a completely different world.

2. Be patient!

3. Become culturally aware as fact as possible and do not attempt in anyway to impose your culture on your new hosts, it will not work.

4. Give it 6 months to settle in or you will regret it.

5. Use any means at your disposal to connect with people living there, seek out the lowdown and dirty to the place first.

6. Take up your interests as early as possible to meet people, do not get trapped into the work, home sleep unhappy triad.

7. Do not limit your exposure to other expats from familiar cultures only.

8. Take every opportunity offered to you initially to socialise, be it camping trips, birthdays, whatever. Good luck!

Learn more about Paul at:

http://www.linkedin.com/in/pauljohnsonoutconsult.

Bye for now! And Happy New Year!

Lisa

Twitter @GenerationsGuru

NOTE: Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

Several Hot Companies Hiring Run By Generation X or Millennial CEO's

October 26th, 2009

Hey All!

The job market may be tough, but there are some hot companies that are hiring in this economy…and according to Fortune’s new 40 Under 40 list, these companies are owned or run by members of Generation X or Millennial (aka Generation Y) CEO’s…yes, people under 40.

And are they all tech startups funded with new VC money? Uh, no. Oh, and did I mention quite a few of the CEO’s only list a high school diploma as their highest education level completed…or a Bachelor’s degree?

CNNMoney.com published this article last week, so check it out. Quite a few of these businesses are currently hiring for 20 or more positions: sales, marketing, social media, project managers, product managers, engineers, human resources, accounting, and customer service.

The article also includes information from the CEO’s about what they’re looking for in job candidates, and what will turn them off to applicants.

So, if you’re seeking a job, and you’re a Millennial (Generation Y), Generation Jones, Gen X or Boomer, you need to check out this article. Companies ARE hiring; but they may not all be mainstream brands you’re aware of! However this list includes a few that are, such as Walmart.com and Facebook.

Here’s an excerpt from the article to give you a taste of what it includes:

These rising stars from Fortune’s 40 under 40 list have great jobs to fill. What are they looking for and how can you impress them?

Max Levchin, Slide Founder

40 under 40 rank: 25

What openings do you have at Slide now?
We are always short great product managers and designers. We are rarely limited by our demand, but rather by the available supply of awesome people in the job market.

What’s great about the jobs?
You get to work at the very forefront of innovation in social software, so you learn an enormous amount very quickly.

What are you looking for?

My favorite type of hire is the budding entrepreneur; someone who in a few years will want to start their own thing. They know that with every effort at Slide they are ultimately investing in themselves the most and so tend to be very productive.

Any secrets to impressing you?
Bring not just your skills, but also your thoughts (about the industry, Slide, etc.) to the interview. If you’re engaged and interested, it tends to stand out.
–Jessi Hempel

Click here to read the whole article!

Bye for now!

Lisa

P.S. Not following me on Twitter? Do! @GenerationsGuru

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