Posts Tagged ‘books’

Personal Branding Book for Employees Finalist in Big Competition

March 19th, 2015

Hi All!

I have some fun news to share! My latest book, “Your Employee Brand is in Your Hands”, has been chosen as a finalist in the 17th annual Foreword Reviews’ INDIEFAB Book of the Year Awards. It is 1-of-6 finalists in the Non-Fiction “Career” books category!

Lisa Orrell's latest book selected as finalist in major book competition!

Lisa Orrell’s latest book selected as finalist in major book competition!

Since it was published, it has become a very popular book with companies using it for their employee training and development programs, leadership development, and for retaining employees. So I’m really happy to know judges for a big book competition think it’s worthwhile, too!

This is a complete list of categories and finalists:

Here’s the gist of the competition and how they select final winners:

Each year, Foreword Reviews shines a light on a select group of indie publishers, university presses, and self-published authors whose work stands out from the crowd.

In the next three months, a panel of more than 100 volunteer librarians and booksellers will determine the winners in 63 categories based on their experience with readers and patrons.

“After 17 years, our awards program has become synonymous with quality because our editors set such a high bar on the finalist round, which makes it especially tough for the judges who select the winners,” said Victoria Sutherland, publisher of Foreword Reviews. “In every genre, our judges will find an interesting, high-quality selection of books culled from this year’s entries.”

Foreword Reviews will celebrate the winners during a program at the American Library Association Annual Conference in San Francisco on Friday, June 26 at 6 p.m. at the Pop Top Stage in the exhibit hall. Everyone is welcome. The Editor’s Choice Prize for Fiction, Nonfiction, and Foreword Reviews’ 2014 INDIEFAB Publisher of the Year Award will also be announced during the presentation.

About Foreword: Foreword Magazine, Inc is media company featuring a FOLIO: award winning quarterly print magazine Foreword Reviews and a website devoted to independently published books. In the magazine, they feature reviews of the best 160 new titles from independent publishers, university presses, and noteworthy self-published authors. Their website features daily updates: reviews along with in-depth coverage and analysis of independent publishing from a team of more than 100 reviewers, journalists, and bloggers. The print magazine is available at most Barnes & Noble and Books-A-Million newsstands or by subscription.

Terrific New Book: What's Next, Gen X? by Tamara Erickson

January 30th, 2010

Hi All,

I recently received a copy of Tamara Erickson’s new book: “What’s Next, Gen X? Keeping Up, Moving Ahead, and Getting the Career You Want”. It’s really an interesting read (especially if your a member of Gen X), where she accurately (I think) discusses the issues Xer’s face being the “stuck in the middle” generation, but follows that up with a framework Gen X can follow for shaping and creating a meaningful career. I also totally agree with her overview of “who” Gen X is as it’s completely inline with how I describe them in the books I’ve written and in the seminars I conduct.

Below is a clip from a Press Release about her book that will explain it far better than I. But, after that, I’ve also included a terrific interview with Tamara for more insights. You’ll also see  her complete bio and contact info at the very bottom of this post.

Here’s a clip from the Press Release about the book that can explain it a bit better than I:

MEMBERS OF GENERATION X—the 30-to-44 age cohort—have drawn the short stick when it comes to work. The economy has been stacked against them from the beginning. Worse, they’re sandwiched between Boomers (with their constant back-patting blather and refusal to retire) and Gen Y’s (with their relentless confidence and demands for attention).

Gen X’s are stuck in the middle—of their lives and between two huge generations that dote on each other and that are taking up a little too much of X’ers’ room.

But they can move forward in their career. In What’s Next, Gen X? Tamara Erickson shows how. She explains the forces affecting attitudes and behaviors in other generations—Traditionalists (born 1928-1945), Boomers (born 1946-1964), X’ers, and Y’ers (born 1980-1995)—so X’ers can start relating more productively with bosses, peers, and employees.

Erickson then assesses Gen X’ers progress in life so far and analyzes the implications of organizational and technological changes for their professional future. She lays out a powerful framework for shaping a satisfying, meaningful career, revealing how X’ers can:

  • Use their unique capabilities to become effective leaders
  • Identify work that matches what they care most about
  • Succeed in a corporate career or an entrepreneurial venture
  • Spot and seize newly emerging professional opportunities

For example, she explains how X’ers can find a type of work and a place of work that suits them—by identifying work activities that engage them, that feel effortless and energizing, and that activate “life lures” such as the opportunity to create something of lasting value, to be part of a winning team, or to take on interesting challenges.

Provocative and engaging, What’s Next, Gen X? helps the 30-to-44 set break free from the middle—and chart a fulfilling course for the years ahead.


You wrote a book for Boomers and one for members of Generation Y. Why a book for Gen X?

Each of these generations faces unique challenges and brings specific strengths to today’s workplace. For organizations to succeed in the challenging years ahead, they need a combination of the best from each generation. In Retire Retirement: Career Strategies for the Boomer Generation, my message to Boomers was to find ways to remain productive contributors. And in Plugged In: The Generation Y Guide to Thriving at Work, my message to Y’s was to blend their strengths with the realities of the corporate world.

For Gen X, the challenge is that they’re wedged between two huge generations competing for the same opportunities. X’ers need to maximize their peak career years to their full advantage, given today’s turbulent economy. And the steps they take over the next decade will shape their long-term financial stability and achievement of other goals. I wrote this book for them—to invite them to reflect on what they’ll do next and to offer ideas for exploring new possibilities.

In one of your new book’s chapters, you explain how X’ers can “make the organization you work for work for you.” Can you provide an example of how to do this?

Almost 95 percent of X’ers work in organizations that are owned or managed by others. To get whatever they want in those organizations, they need to be perceived as valuable contributors and work effectively with others. This is especially critical during economic downturns. Probably the most important thing they can do is play to their strengths. They need to cash in on the returns they acquired from the time and energy they spent during their twenties and zero in on what they’re really good at and what they’re not. I present a list of questions that can help them identify how they can stand out from others, communicate their “brand,” and cut out the things that aren’t their strong suit.

In what respects can X’ers provide needed leadership in the coming years?

Future leaders in all spheres will have to contend with a world characterized by finite limits, no easy answers, complex problems on multiple fronts, and an increasingly diverse range of viewpoints. I’m convinced that X’ers will bring important leadership qualities to that world. They’re richly multicultural, as their awareness of global issues was shaped in their youth. They bring a more unconscious acceptance of diversity than any preceding generation. And they’re incredibly pragmatic. They’re the ones who’ll manage crises by applying toughness and resolution; questioning long-held truths; and breaking the destructive norms of corporate life, such as long hours, narrow-minded perspectives, and a language of combat. Their unique strengths will enable them to foster adaptability in organizations facing ambiguity and to spur the innovation needed for organizations to survive.


TAMARA ERICKSON is President of The nGenera Innovation Network ( She is both a respected McKinsey Award-winning author and popular and engaging storyteller. Her compelling views of the future are based on extensive research on changing demographics and employee values and, most recently, on how successful organizations work. Her work discerns and describes interesting and important trends in our future and provides actionable counsel to help organizations and individuals prepare today. Tammy ( has coauthored five Harvard Business Review articles (including McKinsey Award winner “It’s Time to Retire Retirement”), the book Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent, and an MIT Sloan Management Review article. Visit her blog, “Across the Ages” on

Read the Introduction to My New Book: "Millennials Into Leadership"

December 13th, 2009

Hi All!

I’m thrilled that my new book, Millennials Into Leadership, is out and already getting 5 Star Reviews on Amazon! I wrote this book for Millennials (aka Gen Y) aspiring to be effective, respected young leaders in the workforce. And, since it is the holiday season, if you’re struggling to find a great gift for the 20-something person in your life (employee or relative), my book may be a good solution 🙂

As a sneak peek, here is the actual Introduction from the book to give you a better idea of what it’s about and why grooming young people early in their careers is critical for their success…and their employers success!


Hello! And welcome to my book. I can’t believe I’m sitting here writing another one so quickly after my first, but I felt this topic and focus was important. You probably didn’t read my first book, Millennials Incorporated: The Big Business of Recruiting, Managing and Retaining the World’s New Generation of Young Professionals. That’s okay – I don’t take it personally. After all, it was about YOU, so it was targeted at companies wanting to understand you as future/current employees, plus I included a lot of tips to help managers and supervisors engage with your generation more effectively.

So, I’ve been on your side for quite some time and helping employers figure you out…all in an effort to recruit and retain your generation as their future leaders. And, I’ve even conducted workshops for Millennial employees to help them acclimate and ramp faster as new professionals in the workforce.

It has been a wild couple of years in my life focused on YOU! I’ve conducted many seminars, workshops and keynotes with audiences full of generations older than you…often watching them spend the first 15-minutes of the presentations looking at me with blank stares. But then, luckily, I see the light bulbs start to appear over their heads as they begin to “get” what I’m sharing about your generation. And then I also witness that look of “Uh-oh” from them as they realize they’re going to have to really step-up their personal leadership and management game to better retain their Millennial employees.

Why? You guys demand a lot from your leaders at work! And, quite honestly, there are a lot of mediocre managers/leaders out there in the workforce, and your generation is requiring them to reassess their personal management and leadership skill set(s). Some of them haven’t had to do this in a long time and they are struggling with it (and/or resent it). But, I think it’s good for them. A little “reality check” for people who have “gotten by” on mediocrity is necessary to improve a company.

Why my new book? It’s rather simple really. From a demographic standpoint, your generation will be moving into leadership roles sooner than many generations before you did. It’s basic math: The Boomers are a massive generation and starting to hit retirement age now, and Gen X (the 30-somethings) are a small generation. And even though Generation Jones (the 40-50-somethings) is a pretty big generation, they’re replacing many Boomers in senior management and leadership roles now. That means in the U.S. we don’t have enough head count to fill the entry level to middle-management roles that are becoming available (there just aren’t enough Gen Xers to do it).

Let me share some quick stats to put this in perspective…but it’s NOT just a U.S. “labor shortage” issue:

1. According to the US Bureau of Statistics: By 2010, U.S. corporations, and small to medium-sized businesses (SMB’s), will be short 10 million workers.

2. The EU’s Labour-Shortage ‘Time Bomb’ (June 22, 2007): In the European Union, a shortage of 300,000 qualified employees in the IT sector alone is forecast for 2010.

3. ‘Japan Stares Into an Economics Abyss’, Masaki, H. (May 14, 2006): In Japan, prospects for skilled labor are so dim that some electronics manufacturers have introduced programs granting their employees leave (time off) to receive fertility treatments.

4. (U.S.) Employment Policy Foundation (EPF): A systematic labor shortage is expected to transform the workplace over the next 25 to 30 years as the gap between Baby Boomers and entrants of college-educated workers widens due to the Boomers’ mass retirements. If the U.S. economy continues to grow at 3% a year – the economy’s consistent average since 1948 – the workforce will have to increase by 58 million employees over the next three decades if the same rate of productivity is maintained. Yet, if the current population trend continues, the number of workers will only increase by 23 million. This trend would cause an overall U.S. labor shortage of 35 million workers. Most of these projected shortages are expected to involve workers having specific skills. My comment: The first “wave” of this U.S. labor shortage was described in stat #1 on this list.

Okay, those are just a few reasons “why” you may find yourself (or have already been) promoted into a management position and leading a team sooner than you expected (probably supervising some employees older than you are).

And while this is “good” news for your career growth, I personally provide one-on-one Leadership & Career Coaching for many Millennials (many of which hire me on their own – not through their employers) who are struggling. They have only been in the professional workforce a short time, maybe 2-5 years, but are finding themselves in positions with a lot of responsibility. So they don’t have a lot of real-world leadership and management experience, let alone experience in their field, and they need help “ramping fast” as leaders within their companies.

So that’s the goal of my book: To give you an overview of what being an effective leader means, help you understand the difference between a manager mindset and a leadership mindset, provide you with effective leadership tips, and help you achieve respect (and confidence) as a young leader at work.

I don’t believe that old saying “leaders are born – not made”. I work with many young professionals who are smart and talented, but need my help to grow quickly in a leadership role.

And one thing to note: Having a leadership mindset, regardless of your current position at work, or even if you’re still in school, will do nothing but help you succeed now, and in the future. Highly successful executives, 2-3 times your age, never stop learning and continually embrace ways to improve their leadership skills. So get started NOW, and give yourself an edge…personally and professionally.

YOU are the future of the workforce (and our world!), and your co-workers, employees, supervisors, and employers, need you to be the best leader you can be…so let’s get started!

Thanks to everyone who has supported me along this journey, and to all of the media who have contacted me for interviews about the book!

Bye for now,


Is Social Media Use Affecting Millennials Ability to Socialize In-Person?

September 01st, 2009

Hey All!

Interesting article today on this topic, but before I share that, I’m going to take a few minutes for some shameless self promotion. But I’m not asking you for money, so don’t panic! Here are links to some very stuff that include quotes or interviews with me …one is the NY Times!

1. New York Times article, was in Saturday’s paper. I’m quoted on Page 2 and the article is called “For Best Results, Take the Sting Out of Criticism”, written by NY Times reporter, Alina Tugend. She interviewed me specifically about how to approach giving criticism to Millennials.

2. “Blog Business World” blogger, Wayne Hurlbert, not only did a review of my book on his blog, but also ran a long interview with me about Millennials in the workforce (recruiting, managing, retaining, etc.).

“Blog Business World” Book Review of “Millennials Incorporated”, CLICK HERE!

“Blog Business World” interview with me, CLICK HERE!

Okay, that gets you current on a few media things “with me” involved. I was also interviewed by another NY Times reporter, and 2 people from the Wall Street Journal last week, so I’ll post links when the articles are done.

Now, onto this interest story…I saw this article today on Yahoo! Tech, and it has already received over 100 comments! That’s a lot.

The title is: High-tech Kids Lost in Face-to-Face Relationships

Here’s an excerpt:

Social networks and cell phones… you and I may find these technologies sacrosanct, but for kids getting weaned on this stuff, relationships in the real world may be suffering badly.

With the average teen sending or receiving over 2,000 text messages a month and spending nine hours a week on social networking sites, experts are worried that in-person, face-to-face social interaction is beginning to take a back seat to this twitchy, impersonal, and detached form of communication. The problem: When people rely exclusively on short bursts of written communication, those doing the texting miss out on the subtleties that come with a verbal and (especially) face-to-face discussion.

I can’t run the whole article, or I could get put in Yahoo! jail. So CLICK HERE to continue reading it, and check out all the comments!



Bye for now,


"The Secret" is a Must Read for Members of Any Generation

May 24th, 2009

Hi All!

Well, I am now back from my fabulous one week vacation to Panama City Beach, FL. Although the weather wasn’t as nice as it had been on our family trip there last year, it was still  great. And if you’re not familiar with this area of Florida, but looking for a great place to vacation there, I recommend contacting my in-laws. They own 4 beach front condos and the property is amazing. Click here for more info!

On my vacation, I finally got time to read the best selling book, The Secret. Yes, this was all the rage about 2 years ago, but I got around to reading it when I was meant to. So if you haven’t read it yet, please do! The author, Rhonda Byrne, also produced the movie version, and I’ll be watching that this weekend. And based on the popularity of her book and the movie, she has been featured on Oprah, and by just about every major media you can imagine.

The whole concept is based on the insights of famous philosophers, great thinkers, artists and scientists (ranging from this era back to centuries ago) who have adapted a way of thinking all around the concept of the law of attraction. Basically, your thoughts, positive or negative, are what create your reality and destiny.

Now, I know things like the “law of attraction” and “creative visualization” really aren’t anything new…but that’s the point of the book. However, the way these types of things were discussed in the book resonated with me. I even took notes as I read it! And I don’t do that with too many books.

I could go on and on, but it’s much easier if you pick up the book and take from it what makes sense for you. Many successful people, from all generations, in sports, business, etc., follow the concepts of The Secret for manifesting what they want out of life, so why not give it a shot? If you found even ONE little pearl of wisdom from it that helped you in some way (in career, finances, relationships, family, health, etc.), it was worth it.

Right now, I’m going to take action towards manifesting an organized house by unpacking my vacation luggage and doing some laundry. But then I’m going to sit down and focus on my list of what I want in different aspects of my life, and put it out to the Universe!

Bye for now,



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