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I Taught Personal Branding to Millennials in Brunei

December 07th, 2014

Hello!Brunei-Zaidah-Pic-1

I recently had an amazing experience: The Government of Brunei Darussalam hosted a Leadership Conference for Millennials (aka: Gen Y), attended by  employees from both private and public sector organizations. And they hired me to be a featured speaker at the event, so I flew to their capital, Bandar Seri Begawan, and it was awesome!

While there, I conducted my Personal Branding Workshop for them. But what was very interesting is that when I asked how many of them had ever heard the term Personal Branding, only 2-3 attendees out of 300+ raised their hand. However they rapidly embraced the concept, and took the training very seriously.

Brunei-Audience-picBrunei is a small country that shares a border with Indonesia. And, even with a population of only 440,000, organizations there are running into the same challenges we have here in the U.S.; they are having to move younger employees into leadership roles sooner and that is creating new challenges for the Millennials AND their employers.

Just like Millennials here, they need training on leadership and management. And employers are interested in knowing more about managing, recruiting and retaining Gen Y.

Yes, people, the “Millennial” phenomenon is a GLOBAL workforce issue. If it weren’t, I wouldn’t have been hired to fly across the globe. Right?

While there, I experienced a bit of celebrity, which was fun! They had ordered 300 copies of my third book, “Millennials into Leadership”, and most all of theBrunei-Newspaper attendees wanted me to sign their copies, plus they all wanted to take pics with me.

Then, the day after I spoke, I opened their main daily newspaper, and there I was featured in a big article. I’m moving there. LOL

I also spent some time sightseeing. One main highlight that day was the private boat tour I took. We went into the jungle where I saw crocodiles and monkeys!

Anyway, the whole things was a unique experience that I wanted to share. The people of Brunei were extremely gracious and hospitable. I’m hoping to work with them again in 2015!

Five Solid Strategies to Retain Your Millennial Employees

August 31st, 2014
millenials_books

Lisa’s first book, “Millennials Incorporated“, provides countless ways to recruit, manage and retain Millennial employees!

I’ve written tons of blogs and articles on this topic, but it continues to be a challenge for many companies which is why they bring me in to conduct in-depth seminars about it. Based on that, I felt it wouldn’t hurt to write another post on “how to retain Millennials” (aka Gen Y) since it’s still a very hot topic in the workforce.

So, why DO companies – large and small – spend so much time worrying about how to retain Millennial employees?  It’s basically a matter of math.

According to the Employment Policy Foundation (EPF), our country is at the beginning of a labor shortage of approximately 35 million skilled and educated workers, which is estimated to continue over the next two decades. Plus, Baby Boomers are currently reaching retirement age at an estimated rate of 1 every 8 seconds.

Thus, startling stats like those have Leadership Teams scrambling to figure out how to effectively retain their “top” younger talent because the current, and future, success of their companies depends on it.

To give your company an edge, consider the following strategies that other smart organizations are implementing…

5 Solid Strategies to Retain Your Millennial Employees:

1. Communicate A lot: In a survey conducted by Yahoo! HotJobs and Robert Half International, over 60 percent of Millennials responded that they want to communicate with their managers at least once a day. Unfortunately, many members of “older” generations feel that communicating that often with employees is cumbersome but the Millennials require it or they will leave.

2. Provide Training & Development: According to a recent national survey, Millennials rated training and development as an employee benefit 3 times higher than they rated cash bonuses. And they not only want skill-based training; they want training on soft skills, too.

3. Rapid Advancement Alternatives: You don’t always have to give Millennials a raise or promotion to keep them happy; being creative with increased responsibility can work great! Millennials have fast minds and get bored quickly, but it’s your job as their employer to help eliminate the “boredom” factor. Find creative ways to give them more responsibility, such as letting them do one or more of the following:

  • Start, or write for, your org’s blog
  • Set-up, or participate in, your org’s Facebook Page or other social media networks
  • Contribute to, or start, your org’s e-newsletter
  • Research and set-up a new software solution or develop new processes that can improve how your company runs

4. Mentor Programs: This is key! Millennials have grown up with a lot of guidance from their parents, society and teachers. They truly value and seek handholding at work. So, please heed this advice! I’ve spoken with many Millennials who have quit jobs quickly because they were promised mentorship, but never received it.

5. Foster a Leadership Mindset: The sooner you can educate your Millennial team members on the attributes of being a respected leader, the sooner they’ll start acting like one. And by emphasizing that everything they say and do either strengthens or weakens their Personal Brand(s) can quickly provide them with a new perspective that can improve the behavior that may be frustrating you.

Finally, it’s important to remember that Millennials’ wants and needs aren’t much different from those of older generations; they just have a lower tolerance threshold than generations before them. A Boomer may put up with a job for five years even if he or she is bored or doesn’t feel valued, but a Millennial may only tolerate it for five months.

That said, what can your company being doing differently to ensure that you don’t lose your top Millennial talent to the competition? Savvy organizations are being pro-active with developing retention strategies versus being reactive. Is yours?

Three Strategies to Better Engage Millennial Customers

August 06th, 2014

Sales-PicWith $1.5 billion in annual spending power, and being a generation 85 million strong, it’s easy to see why companies ranging from small businesses to Fortune 500 corporations care about attracting Millennials (aka: Gen Y) as customers. The eldest Millennials are now around 30 years-old…so they’re not just “clueless kids” anymore.

So for businesses to more successfully engage, attract, and develop new customer relationships, it’s important to be aware of this interesting fact shared by J. Walker Smith, Ph.D. and Ann Clurman, Co-Authors of the book, Rocking the Ages: “Generationally determined lifestyles & social values exercise as much influence on buying and purchasing as more commonly understood demographic factors like income, education, and gender do – maybe even more.”

How Millennials (aka: Gen Y), Generation X, and Baby Boomers each prefer to be engaged with is different. And it’s critical that Sellers educate themselves on these preferences as it can greatly improve the results of their sales and marketing efforts.

However, for this post, my focus is on Millennials. Not only are they the newest generation of young, adult consumers, they are the most unique. Thus, they’re worth learning about. Why? For starters, they are the largest generation the U.S. history. Plus, by 2025, 75% of the U.S. workforce is going to be comprised of Millennials.

As a result, not only will Sellers and Employers be working with them more as colleagues, but they’re going to be heavily competing for them as customers.

There are many ways to attract, engage and build brand-loyalty with this unique generation. Here’s an example of three to be aware of:

  1. They Respect Giving Back: The Millennials are the first generation required to volunteer in their communities as a High School graduation requirement. Therefore, they are wired to “support causes”, and countless studies show they are attracted and loyal to brands who share that same philosophy.
  2. Peer Recommendations Mean Everything: They are an extremely close-knit generation and value peer recommendations more than flashy marketing campaigns. As a matter of fact, research reveals they rank “peers” as their most valued source of information. The key take away? Make sure to have Millennial testimonials and imagery in marketing materials, as well as include Millennial-created content in social media efforts, to attract them.
  3. They Require (and Demand) Guidance: Although they are confident and perceive themselves as “individuals”, Millennials tend to struggle with decision-making. Remember, this is the generation raised by Helicopter Parents, and those parents tend to continue “hovering” over their Millennial kids well into adulthood. So if Sellers focus on being “Trusted Advisors” versus “salespeople” (solely focused on closing the deal), they will fare much better with Millennial customers.

Smart companies are investing a lot of time, effort, and money into learning everything they can about the Millennial mindset; both as employees AND consumers. Furthermore, Sales Teams all over the globe are learning how to better engage with them as our next generation of key decision-makers in the workforce.

 

Four Ways to Keep Your Boomer Employees from Retiring

July 15th, 2014

Recruiting, managing and retaining Gen Y employees (aka: Millennials) seems to be all the rage nowadays, but smart companies are also putting effort into retaining their Baby Boomer talent. Recent research shows that “one Boomer hits retirement age every 8 seconds” in the United States, and although not all of them CAN retire due to their financial circumstances, many of them can. Yet those who can’t retire are looking for alternatives to generating income outside of the corporate grind.

The need for Boomer retention is being felt more in technology, pharmaceutical, and engineering companies. However all industries are feeling, and will continue to feel, the pain of a serious “brain drain” as Boomers exit the workforce…taking their vast experience and knowledge with them.

So how can a company keep their Boomer talent, who have one foot out-the-door, from walking away? Here are four Boomer retention strategies to consider:

Match Them with a Younger Mentor

Some Baby Boomers feel intimidated by rapidly changing technology, and this results in their wanting to leave the workforce because they feel “antiquated”. To help this situation, many companies are implementing “reverse mentor” programs where younger employees mentor them on social media, smartphone apps, and using new technology the company has implemented. This helps those Boomers who are choosing to retire because of technological advancement from leaving because they no longer feel embarrassed about not grasping tech it quickly.

Provide Flexibility

I conduct presentations for Executive Leadership teams and Human Resources executives where they all tend to focus on Generation Y wanting flexibility. What they fail to realize (until I tell them) is that Boomers on the verge of retirement want the same thing!

Many Boomers who HAVE to continue working, or who want to continue working, choose to leave their jobs because they’d rather try being self-employed, or take a job somewhere else that embraces flexibility, so they have more control over their schedules. More and more companies recognize this and are launching flex-time, part-time, consulting positions, remote working options, etc.

Sure, much of that started due to Millennials demanding it, but companies quickly see it is helping keep their Boomer talent longer, too.

Give Them a Second Career Choice

Many Boomers want to leave because they’re burnt out on what they’ve done professionally for (possibly) 30+ years. As a result, many employers are offering job training options so their Boomer talent can learn a new skill set, oftentimes in a totally different department. Research is showing that this “career customization and training” strategy can reignite their enthusiasm and excitement, resulting in their desire to stick around a lot longer.

Eliminate Generic Rewards Programs

It has been proven time and time again that the one-size-fits-all rewards and recognition programs DO NOT work. Everyone is different, and what motivates them is different. What a 60 year-old employee wants is normally different from what a 25 year-old wants.

Encourage front-line Managers to find out WHAT each of their employees want, and allow them to act accordingly (within reason, of course!). Customized employee incentive have been proven to work… across all generations!

Starting from now through the next 20 years, companies cannot afford to lose their top talent. We are entering an employee-driven job market again, after it being an EMPLOYER-driven market for quite a few years. So it’s time for companies to take employee retention, across the generations, very seriously.

How to Create a Resume or CV that Gets You Interviews

June 16th, 2014

In the business I’m in, I review a lot of resumes and CVs and I know a great deal of Recruiters, HR Executives

Lisa Orrell, CPC: The Generations Relations & Leadership Expert

Lisa Orrell, CPC: The Generations Relations & Leadership Expert, and author of the NEW book,”Your Employee Brand is in Your Hands!”

and Hiring Managers who do as well. And we all agree on one thing: most resumes and CVs are bad. Really bad.

I’m not talking about grammar mistakes or ugly formatting, although there is plenty of that. I’m talking about descriptions that make no sense, whole lines and paragraphs that are so full of clichés and corporate-speak that they don’t actually communicate anything, and missing details that any potential employer would want to know. You’d be amazed how often I can read a whole job description and not know what the person actually did. Or if I do know what they did, I often have no idea if they did it well.

As a Professional Speaker and Trainer, I conduct many career-focused workshops for college students. And trust me when I say, their resumes aren’t great, but they aren’t that much worse than many seasoned professionals who should know better. The resume is the most important document any individual can create for finding a job. After all, the resume can be the difference between the job of your dreams and just something that pays the bills.

So how can they be so universally bad given the incentive that very smart and competent professionals have to do them well?

The reason is it’s very hard to self-evaluate your accomplishments and communicate them effectively. It’s hard to see yourself objectively, and if you are in a field that is at all technical, it can be incredibly difficult to communicate your work to people in HR and recruiting. It is very hard to separate yourself from your own experience, memories, and associations, and objectively and effectively communicate your experience and skills.

What can you do?

That’s why I recommend that job seekers consider hiring a resume writing service. The problem is that there are just so many bad ones out there. And paying somebody to review a document might seem like a waste of money since you can find a friend to read your resume and critique it.

Trust me, it’s worth it. Unless someone has seen a truly great resume they won’t know what’s wrong with yours. And unless they’ve made truly great resumes, in a variety of fields, they can’t tell you how to create one.

Therefore, I recommend looking into Resume to Interviews to create your resume, CV, and other career related documents (LinkedIn profile, cover letter, etc.). It doesn’t matter whether you are a college student, C-level executive, or someone in between. It’s an awesome, cost-effective, service and one of the few legitimate services that exist that provides real value. In fact, their blog provides some valuable how to write a resume guide for specific industries like nursing and IT.

Here’s an overview of how they describe their service and how it can benefit you:

Your resume reflects YOUR Personal Brand!

We’re a company that creates custom resumes, CV’s, cover letters and personal statements (aka: Personal Branding) that stand out and get noticed among the mountains of resumes and CV’s that employers and recruiters have to wade through on a daily basis. At Resume to Interviews, our goal isn’t to create a good looking resume, or one that looks like others you’ve seen in your field.

We create resumes that are better than what you’ve seen before, and better than most hiring managers have seen before as well. That’s why they pick up the phone so quickly to set up interviews with our clients.

Resumes to Interviews has created over 5,000 resumes and CV’s over the last seven years and they create close to 100 each month for clients from all over the world and in every conceivable industry. What really sets them apart is their process: they have you fill out an intake questionnaire (this takes work on your part) and use it to create a brand new document, which they then perfect during a back and forth editing process with you.

They don’t just proofread your document and change some language. They ask you hundreds of questions to develop your content and carefully target it towards job listings you provide. And the process isn’t over until you are 100% satisfied.

Plus, they offer LinkedIn Profile consultation and Professional Coaching services for interviewing tips, as well.

All of that said, here are two questions for you:

Why spend countless hours trying to draft your own resume or CV only to find out it’s one of the “bad ones” that gets immediately thrown in the trash? Why not consider a service like theirs to ensure your resume separates itself from the piles of mediocre resumes that get sent to employers every time a job opening in posted online?

I think you know the answer to those questions. So check out Resume to Interviews.

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