Here is top-level snapshot of what you’ll learn in both courses (plus much more not listed!). NOTE: The first 2 bullets are NOT covered in the Level Two Course:

• How to write and publish a book (quickly, inexpensively and somewhat pain-free!)
• Pros and cons of conventional publishing and self-publishing (resources/process for each)
• Alternatives to writing a book that can still get you attention and establish you as “the expert” in your field. This makes the media want to talk to you and can create speaking opportunities to generate revenue and/or exposure for yourself.
• How to maximize book sales (aside from being on Amazon).
• How to land paid and (worthwhile) non-paid speaking gigs to generate revenue/clients
• How to write a press release that gets maximum exposure: Where to send it. How to distribute it online. How to write it for increased results through online keyword searches.
• How to find partner opportunities for list sharing, co-promotions, and product/service creation.
• Ideas for creating new products/services for additional (passive) income.
• How to get coverage on top industry blogs, ezines, magazines, websites, newspapers, newsletters, radio shows, TV, and more.
• The ins & outs of blogs, podcasts and community sites, and other Web 2.0 strategies you need to understand and use. They are practical and powerful! No programming knowledge required.
• How to create (easily) products to sell on line and how to do it on your existing website.
• The scoop on how to conduct public seminars, webinars, and teleseminars that generate revenue.
• Need cheap/free help on executing your ideas? You’ll get advice on that, too. There are ways to get these things executed without adding big bucks to your overhead if you don’t have time to implement them yourself. I have personally found great help for $2 per hour, and they are NOT offshore. Don’t believe me? You’ll feel silly when I prove it.
• And, no, I won’t be asking you to hire me, so don’t panic! Many people have asked me to be their publicist and I’m just not interested in that career move.