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Three Great Tips for Attracting and Recruiting Millennials/GenY

March 19th, 2008

Hi there!

Here is an excerpt from an article I recently wrote for a women’s business magazine…thought you may enjoy the info and benefit from the tips:

As you read this, Millennial Professionals are being actively recruited prior to, and upon, college graduation. Some are already busy navigating the waters of their first professional job since being hired a year or so ago.

And companies are hiring me to consult with their HR executives and internal recruiters about attracting and recruiting Millennial Professionals, as well as conduct seminars to educate their GenX and Boomer employees about managing, motivating and retaining them. So, this isn’t just me saying they are a big deal to the future of our professional workforce; companies all over the U.S. and abroad are starting to see it, too.

So, why has this new generation of young professionals turned into such a hot commodity? Why are stories about them all over the media? One key factor is the looming reality of the Boomer Brain Drain that companies across the country are going to feel over the next 5-15 years (starting now as the oldest Boomers hit retirement age). Here’s one simple statistic, out of many, from the Office of Employment Projections that will quickly put this into perspective: The average large company in the U.S. will lose 30-40% of its workforce due to retirement over the next 5-10 years. Ouch.

And we have as many GenXers on the planet as there is going to be, so the replacements for this massive Boomer exodus are the Millennial Professionals. That is why M.B.A. students are being offered amazing employment packages, starting salaries are being jacked-up higher than ever, and impressive signing bonuses are being offered. These young college grads are currently being pursued and courted like top college draft picks entering the NBA. Basically, recruiting and retaining them has turned into a big, competitive business.

Now that you have a general idea of why companies are clamoring to hire them, I thought it would be a good idea to share a few key recruiting tips with you. There is a reason companies like Disney, IBM, Toyota and many others are taking this very seriously and implementing some of these!

Attracting & Recruiting Tips:

1. Go Where They Are: Running some ads on Craig’s List or on Monster aren’t the only solutions. This generation has grown-up experiencing life online and congregate on places like MySpace, FaceBook, YouTube and Second Life. You should consider having a company presence in these communities to attract Millennials to your brand and make them aware of you. You can interview employees about how great it s to work at your company with a hand held video camera and post it on YouTube. Deloitte has done an amazing job posting fun videos on YouTube to attract Millennial talent, so check out their posts for ideas. Make them funny and interesting and you’ll get viewers. And it’s free!

2. Preach Work-Life Balance: This generation is showing up totally aware of work-life balance. They value time with family and friends, and they value their time doing things they enjoy. Boomers and Gen X employees typically didn’t ask for flextime until they had been in the workforce for 20+ years. Millennials are showing up and requesting it from Day One. And companies are offering it.

3. Invite the Folks: As a whole, this generation considers their parents part of their social circle. They admire their parents, they like their parents and they respect their opinion. Perhaps you’ve heard the new term “Helicopter Parents”. It means that even when their kids go off to college they don’t stop hovering over them and guiding them (a lot). Believe it or not, recruiters are now finding themselves taking a top candidate to lunch for a schmooze fest and he/she brings their parents. Recruiters are realizing that convincing the parents it’s the best job for little Sally is as important as convincing Sally. Well-known companies are even creating “Parent Days” where candidates can bring their parents to tour the company’s work environment, meet potential managers, etc.

To learn more about how I can help your organization, simply visit: TheOrrellGroup.com

Bye for now!
Lisa

One Response to “Three Great Tips for Attracting and Recruiting Millennials/GenY”

  1. Edouard says:

    After reading this blog makes me want to start my own :)

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